BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260701T100000 DTEND;TZID=America/New_York:20260701T120000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Mason SBDC: Partner Event - Creating the Buyer Journey That Converts Clicks into Customers DESCRIPTION:About this No-Cost workshop (Registration Required)Running a small business means balancing many priorities\, and marketing can often feel overwhelming. The Buyer Journey will help small business owners better understand how to connect with customers at every stage of the buying process\, from awareness to action and long-term retention.Participants will explore practical marketing strategies that help clarify messaging\, strengthen value propositions\, and turn customer interest into meaningful business growth.You'll learn how to:Identify the key stages of the buyer journey and customer decision-making processClarify your business message and communicate your value more effectivelyApply marketing strategies that help convert interest into customer actionStrengthen customer relationships and encourage repeat businessWho should attendThis workshop is designed for small business owners and entrepreneurs who want to attract more customers\, improve their marketing approach\, and better understand how customers move from awareness to purchase.Speaker:Hussain Shah\, Subject Matter Expert - Digital Marketing\, Mason SBDCSubodh Nayar - Senior Business Counselor and Serial Entrepreneur\, Mason SBDCCo-sponsor(s) & Partner(s): Prince William County Department of Economic Development and Tourism & Prince William Chamber of CommerceCancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration. Register HERE X-ALT-DESC;FMTTYPE=text/html:

About this No-Cost workshop (Registration Required)

Running a small business means balancing many priorities\, and marketing can often feel overwhelming. The Buyer Journey will help small business owners better understand how to connect with customers at every stage of the buying process\, from awareness to action and long-term retention.

Participants will explore practical marketing strategies that help clarify messaging\, strengthen value propositions\, and turn customer interest into meaningful business growth.

You&rsquo\;ll learn how to:

Who should attend

This workshop is designed for small business owners and entrepreneurs who want to attract more customers\, improve their marketing approach\, and better understand how customers move from awareness to purchase.

Speaker:

Co-sponsor(s) &\; Partner(s): Prince William County Department of Economic Development and Tourism &\; \;Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation \;24 business hours prior to the event. Kindly email &ndash\; help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration. \;Register HERE

LOCATION:9071 Center Street Manassas 20110 UID:e.2499.1472822 SEQUENCE:3 DTSTAMP:20260530T002938Z URL:https://princewilliamchamberofcommerce.growthzoneapp.com/eventcalendar/Details/mason-sbdc-partner-event-creating-the-buyer-journey-that-converts-clicks-into-customers-1744899?sourceTypeId=Hub END:VEVENT END:VCALENDAR