The following will be covered during this live webinar:

• Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
• Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
• Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
• What your digital channel strategy needs, to be effective in terms of content, technology and investment.
• How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.

Speaker: Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC & Timm Johnson - Director, Mason SBDC

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development and Tourism & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.