Partner Event: Mason SBDC: Building Your Value Proposition Design

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses! 

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute "ground zero" thinking for:

Entrepreneurs with ideas for a product or service business

Early stage companies

The VPD is critical formative thinking for:

New business ventures

Growth businesses

The VPD is valuable for:

Businesses considering a “pivot” in some aspect of their business

Mature businesses looking to expand or grow their offerings or markets

The VPD will:

help clients understand how they can create enduring personal value with your products

lower your cost of customer acquisition and retention

avoid wasting your scarce resources of time and money

THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.

Speaker: George Siragusa - Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators